As part of Bunker Holding’s plan to streamline operations and better align regional teams, the intention is to fully absorb the Baseblue brand into existing Bunker Holding units, primarily KPI OceanConnect, during this financial year ending 30 April 2026.
The integration builds on steps taken earlier this year in Hong Kong, where Bunker Holding combined the Baseblue and KPI OceanConnect teams under the KPI OceanConnect brand to gain a larger market share and a stronger supply network.
Work is already underway to unite the Eastern Mediterranean teams by transferring Baseblue assets and employees into KPI OceanConnect. Bringing the teams together is expected to improve collaboration to optimise on the companies’ existing combined expertise with the purpose of strengthening the service offering for customers and suppliers.
“Streamlining our structure enables our teams to work as one and focus resources where they have the most impact. As an industry leader, we continuously strive to innovate and fully utilise all our strengths in a coordinated and optimal way,” says Anders Grønborg, Chief Commercial Officer of Bunker Holding.
Dorthe Bendtsen, CEO of KPI OceanConnect, will continue to lead KPI OceanConnect, supported by the existing regional management structure and local managers from both organisations. As part of this strategic reorganisation, any existing Baseblue customer and supply agreements will be transferred to KPI OceanConnect on a like-for-like basis.
“I really look forward to bringing the teams together and further explore the many synergies. With the combined team, we are confident that our business partners will have access to an even stronger and more comprehensive platform of services and expertise. In the coming months we will focus on integrating teams, building a common culture, and expanding our operations in the East Med region,” says Dorthe Bendtsen.
For further information, please contact:
Camilla Pedersen
Corporate Communications Manager
E-mail: press@ustc.dk
About Bunker Holding
Bunker Holding is the global leader in purchasing, selling, and supplying marine fuel and lube oil as well as providing risk management and other vital services for the shipping industry. The group operates via more than 1,600 ports worldwide and is present in 32 countries with 62 offices and more than 1,300 skilled employees.
Bunker Holding has a long history but remains forward-looking and focused on answering the needs and challenges of an ever-changing industry. The group is advancing and expanding its efforts in the green transition with an ambition to facilitate the decarbonisation of the shipping industry.
Read more at https://www.bunker-holding.com/